DIGITAL PRODUCTS AND UX RESEARCH

Quick and easy way to collect rich qualitative user data.

User interviews uncover values, motivations, desires, attitudes, feelings and perceptions about a product/process via a one-on-one live conversation.

User interviews help define/refine the problem and get a clearer picture of your target users. They are often used in the discovery phase to inform personas, journey maps, features, and workflow ideas.

• Uncover broad patterns and themes relating to people’s experiences, problems, behavior, and opinions.

• Create rich information about your users.

• Understand evolving user needs and expectations post-launch.

• Discover opportunities for innovation and solutions to problems.

Check ease of use and efficiency of your product with your target users.

Usability testing uncovers problems and reveals opportunities to improve the design. You will learn about users' behavior and preferences.

• Test concepts and early ideas for possible solutions, before heavy design work gets underway.

• Test your prototype with your target users to validate design decisions in the discovery phase before development starts.

• Evaluate an existing product to learn about your users, uncover problems and discover opportunities.

Evaluate information architecture categories.

Card sorting and tree testing analyzes how your target users would group labels according to criteria that makes sense to them.

• Understand how users think about your content.

• Create better information architecture, organize information so that people find what they are looking for.

Collect quantitative data from your current and potential users in a quick and inexpensive way.

Use conversational and intuitive solutions to engage respondents and gather richer and deeper insights.

• In the discovery phase, understand your target users at large, who your potential users are and what do they want to achieve.

• Study the goals, needs, and capabilities of users.

• Collect feedback from your users.

• Follow trends.