RADIO RESEARCH

Investigate listeners' attitudes towards radio using qualitative and quantitative methods.

Stay ahead of the rapid changes in the radio and technology landscape and continue to provide great content the way your audience wants it.

• Learn how your target audience uses the radio along with other platforms.

• Uncover opportunities to reach your audience.

Test your music titles every week with your target audience.

Ask targeted questions for your specific needs.

We carefully recruit your target audience using multi-source recruitment and use conversational techniques to engage the participants. We make sure to gather the exact amount of data required for your study in each target group. We provide a customized, interactive dashboard to follow the cycle of each title.

• Discover the familiarity, pleasure, saturation and feelings towards selected title.

• Inform your music programming.

Test your gold and recurrent catalogue.

Test up to 1000 titles via an online auditorium music test that measures the familiarity, pleasure and saturation of each selected title.

• Discover the familiarity, pleasure and saturation of each selected title.

• Inform your music programming.