MARKET UNDERSTANDING

Find out how big your market opportunity is.

Measure the demand for your category and compare the results by location.

• Find out the ideal market for your idea.

• Understand the strengths of your idea.

• Uncover opportunities to refine your idea.

• Pin down the audience that your idea resonates with most.

U&A studies help you understand your target market.

You will learn about the preferences, habits and purchasing behaviors of your target.

• Explore the relationship between opinions/attitudes and consumption habits.

• Understand who is buying what, from where and how often.

• Find out who your consumers are and how they use your product.

• Optimize your brand and product strategy.

• Discover opportunities to grow and expand your business.

Classify consumers into specific groups based on shared characteristics of demographics, lifestyle, values and needs.

Use these segments to refine your messaging, sales strategies, and products to your target consumers more effectively.

Inform personas of your ideal consumer groups.

• Understand the opportunities that exist in the marketplace.

• Collect detailed data on consumers' motivations and behaviors.

• Categorize your consumer groups.

• Define your target audience.

Track how popular your brand is with your target consumers and how they feel about it.

With the brand health study you will measure how effective your brand is at meeting your goals. You will measure brand awareness, brand usage, purchase intent, brand loyalty and brand associations.

• Learn if your brand is on consumers' minds.

• Uncover your brand reach.

• Find out consumer's perception of your brand and key competitors.